Grace
The 1st post-purchase infrastructure helping luxury maisons protect clients and unlock growth.
Smart Digital Experience
- Website
- As insecurity continues to rise in France and globally, the fear of theft is quietly reshaping how clients consume luxury goods. According to a study conducted in partnership with Merkle, more than 6 out of 10 clients say they wear their luxury pieces less frequently due to fear of an incident, while 54% report being more loyal to a brand that would offer theft protection integrated at the time of purchase. In this context, the luxury experience is becoming increasingly fragile, with equally concerning repercussions for Maisons. GRACE addresses this paradigm shift by placing peace of mind at the heart of the customer experience. We enable luxury Maisons to offer their clients automatic, complimentary protection against theft or loss, worldwide, with no friction and no time-consuming administrative procedures. Our model is built on proprietary technology and a dedicated, fully in-house concierge service, designed to handle incidents swiftly and in a highly personalized manner, in line with the expectations of a high-end clientele. In the event of a claim, the value of the item is reinvested within the Maison through a voucher system, preserving a long-term relationship between the brand and its client while strengthening loyalty and brand desirability. Beyond protection, GRACE acts as a strategic lever for Maisons: a powerful reassurance tool that positively impacts purchase decisions and product usage; a privileged touchpoint enabling the collection of post-purchase customer data and key insights; and a marketing and loyalty lever, through a differentiated service with strong perceived value.
- Main contact
- Lou Dana - Co-founder
Collaborateurs
Lynn ABOU CHEDID
Project Manager Marketing and Communication
Pitch session
Pitch Session #1: Smart Digital Experience
Pitch session
Smart Digital Experience
22/01/2026
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11:00 - 11:50
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Conference Area - Main stage